Pizza Hut director of retail marketing Simon Wallis has left the company to join rival pizza chain, Papa John’s. It is not known what role he will take. Wallis has already left Pizza Hut and is on gardening leave. It is not clear if Pizza Hut plans to replace him or if his responsibilities will […]
If humour is the brain’s way of dealing with error then England should be delirious following the missing discs farce, not to mention the football
Eyecatching website content can be good but not if it is at the expense of usability. The novelty of an attractive website will soon wear off if all consumers can do is look at it. By Nathalie Kilby
There’s no disputing that affiliate marketing can be effective, but with marketers knowing little about it, and affiliates knowing little about advertising, the scope for bad practice is wide. By Martin Croft
Only tailored and innovative point of purchase material that allows brands to stamp their DNA on in-store displays will be successful in the constant battle for retail floorspace, says Sarah Rayner
Trust may be an essential foundation for business, but marketers place far too much faith in it at the expense of other brand qualities, says Andy Nairn
With business and adland pretending to be what they can never really be, is it any wonder CSR is regarded as spin and ads are under attack?
Having changed the way people drink coffee, the company from Seattle has become an unwitting bellwether of the fortunes of the US economy
Oh dear. The renewal of the BARB TV viewing measurement contract is making market research rather exciting – and for all the wrong reasons. You’ve got to have a smidgin of sympathy for the BARB executive, headed by ex-Carlton chief Nigel Walmsley and chief executive Bjarne Thelin, as they attempt to grapple with the impossible. […]
There are signs that user-generated content is about to give way to a tide of VOD and IPTV – a major break for TV, if it can drop its ‘broadcast’ ethos
Times Media’s sales and marketing director Katie Vanneck is overhauling the company’s marketing division and switching its emphasis away from promotions to retaining loyal readers (MW last week). It is a strategy that has been met with a mixture of approval and scepticism by the newspaper industry. Most media buyers approve because they have long-championed […]
Time Out group marketing director John Luck is leaving the company after three years. It is understood he is in talks with a number of undisclosed companies about a new role. The listings magazine group is seeking a replacement and is understood to be considering at least one internal candidate as well as looking outside […]
Cornhill Direct, the insurance brand, is launching an online campaign targeting the over-45s. The campaign, created by TBG London, is the brand’s first digital push. As part of the campaign, video display ads will be broadcast on websites including Times Online and GM.tv. The insurance brand says it has invested a “sixfigure sum” in the […]
EMAP Advertising has promoted its strategic communications director Rebecca Lisica to the new role of head of market for Grazia and First. Lisica, who takes over the role immediately, will be responsible for developing the two magazine brands into new areas. She will report to EA director of sales, Jason Trout. She had held a […]
PriceRunner.co.uk in race for Christmas presence