Month: December 2007

Hazlitt takes over as GCap chief

Marketing Week

GCap Media has appointed Fru Hazlitt, managing director for GCap London, as chief executive. She replaces Ralph Bernard, who is stepping down after 25 years in the industry. Hazlitt was tipped as favourite to replace Bernard although GCap operations director Steve Orchard and finance director Wendy Pallot were also thought to be in the running. […]

Aegis keeps hold of 100m Pernod account

Marketing Week

Pernod Ricard, the alcohol manufacturer, is understood to have retained Aegis Media to handle its £100m global media planning and buying business. It follows a three-way pitch against Publicis Groupe-owned Optimedia and WPP Group’s Mindshare. The review, which started this summer, took in the US and seven major European markets, including the UK, France and […]

The greatest pitch on Earth

Marketing Week

Roll up, roll up for the greatest pitch on Earth. This is the opportunity of a lifetime: the marcoms strategy brief for the four years up to and including the London 2012 Olympics. Oddly, though, agency groups aren’t falling over themselves to turn up to the initial chemistry meetings, taking place about now. Now why […]

Karen Millen wins clothes copying claim against Dunnes Stores

Marketing Week

Karen Millen has won a legal case against Irish retailer Dunnes Stores over alleged copying of clothes designs. It is the first of three legal actions by parent company Mosaic Fashions against the budget fashion chain. The case centres on a top, which Karen Millen accused Dunnes of copying and infringing its design rights as […]

Google gets US clearance for DoubleClick takeover

Marketing Week

The US Federal Trade Commission (FTC) has cleared Google’s proposed $3.1bn (1.56bn) takeover of online advertising and tracking company DoubleClick. The 4-1 decision in Google’s favour marks the end of an eight-month investigation into the deal.

Isabella Oliver puts topless models on London buses

Marketing Week

Isabella Oliver is launching an outdoor campaign featuring images of topless pregnant women. It is the first time the maternity wear company has used mainstream media to promote it range. The bus ads, which were created in-house, will promote its range of maternity jeans. The campaign, which breaks on December 23, will run on buses […]

08 The Year Ahead – Television

Marketing Week

TV is the most effective medium by far, and innovative new platforms and enhanced technology mean the publics love affair with TV will continue, so advertisers must continue to embrace change and make TV part of an integrated campaign. By Tess Alps, Thinkbox

08 The Year Ahead – Regional press

Marketing Week

Don’t just think local press – think local media With new ways such as mobile and the Web to reach readers, the local press can no longer be regarded as the traditional printed product. By Robert Ray, The Newspaper Society Writing for last year’s T…

Ofcom fines Channel 4 £1.5m

Marketing Week

Channel 4 has been fined £1.5m by media regulator Ofcom for misconducting viewer competitions in Richard & Judy and Deal or no Deal programmes. The fine follows a record £2m fine handed out to breakfast broadcaster GMTV in September.

Telegraph.co.uk overtakes Times Online

Marketing Week

The Telegraph.co.uk leapfrogged Times Online to become the third most visited national newspaper website, according to the latest figures from Audit Bureau of Circulations Electronic (ABCe). Telegraph.co.uk attracted 12.8m unique users in November, up from 11.1m in October. Times Online dropped to fourth place among national newspaper websites, attracting 12.2m unique users in November, a […]