Nectar and Airmiles sold to Canadian operator

LMG, the owner of the Nectar and Airmiles loyalty schemes, has been bought by Canadian loyalty marketing company Aeroplan for £350m. LMG chairman Sir Keith Mills will step down from the company when the acquisition is complete.

Rupert Duchesne, Aeroplan president and chief executive, says the move forms part of an acquisition strategy that will focus on the UK. He adds that the deal with give Aeroplan a “dominant” position in the UK, which he says is one of the most important and active loyalty markets as well as help it to expand in Canada and internationally.

He says: “The acquisition of LMG gives us unparalleled breadth of retail, financial services, travel, as well as data analytics skills and experience.”

LMG, which is owned by Mills, private equity group Warburg Pincus and the management team, says the deal improves its own expansion plans. LMG operates in three main areas: Nectar, insight and communications and Loyalty International.

The two loyalty programs, Nectar and Aeroplan, will continue to be operated separately. Duchesne will remain president and chief executive of the company and LMG chief executive Alex Moorhead and his executive team will be retained as part of the deal.

Nectar is the UK’s largest customer rewards program with 50% of UK households participating through 15 national retail brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here