Air New Zealand to review 2m Euro brief

Air New Zealand is reviewing its 2m European advertising account, which has been handled by Fox Kalomaski for 12 years. It is thought the agency has been invited to repitch.

kiwi%20airAir New Zealand is reviewing its £2m European advertising account, which has been handled by Fox Kalomaski for 12 years. It is thought the agency has been invited to repitch.

The review, which is being overseen by the AAR, is in the early stages with a shortlist expected before Christmas and pitches taking place in the New Year.

The move is part of a wider review of the brand’s positioning. It has been prompted by its rebrand in 2005 and the launch of a new route to Hong Kong, but also comes ahead of the Rugby World Cup 2011.

Air New Zealand’s European marketing manager, Kathryn Gregory says: “All this change means that now is the right time for us to review agencies. We need to ensure we have the strongest team in place to meet our long-term ambitions of not just being the major carrier to New Zealand, but also to Hong Kong and Los Angeles.”

The media planning and buying account, which is handled by Walker Media, will not be affected by the review.

The airline flies from the UK to New Zealand twice a day from Heathrow via Hong Kong and Los Angeles. In 2005 it had a complete refit of its fleet and now offers a threeclass service comprising business, premium economy and economy.

The company is part of the global Star Alliance network, which also includes the BMI, United Airlines, Air Canada, Lufthansa and Singapore Airlines.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here