Web-based travel brand Airline Network is relaunching its website in a bid to tap into the popularity of social networking.
The Airline Network’s new-look site, which goes live later this month, will allow visitors to build their own holiday itineraries using technology that will narrow down their options through a series of questions.
The company says Airline Network wants to follow the lead of online brands like MySpace and Facebook and develop the brand into an online travel community.
The site will be backed by an outdoor and online campaign, which has been created by Brilliant Media, with the strapline “Get Airline Networking”. It also has a new logo, which incorporates the phrase “Network everything travel”.
James Stephenson, Airline Network’s head of e-commerce, says that the brand wanted to capitalise on the “network” in its title.
He adds: “We want to build a community feel about what the site does, with people who book through us coming back to review their holiday and pass on advice,” he adds. “Most travel sites are functional booking sites but we wanted to put ours into a similar sort of league as the social networking sites.”
The move comes as parent company, tour operator Gold Medal Travel, unveils new branding with a new logo and the strapline “The World is Open”, to emphasise its long haul credentials.