Airline Network sets up social travel site

Web-based travel brand Airline Network is relaunching its website in a bid to tap into the popularity of social networking.

The Airline Network’s new-look site, which goes live later this month, will allow visitors to build their own holiday itineraries using technology that will narrow down their options through a series of questions.

The company says Airline Network wants to follow the lead of online brands like MySpace and Facebook and develop the brand into an online travel community.

The site will be backed by an outdoor and online campaign, which has been created by Brilliant Media, with the strapline “Get Airline Networking”. It also has a new logo, which incorporates the phrase “Network everything travel”.

James Stephenson, Airline Network’s head of e-commerce, says that the brand wanted to capitalise on the “network” in its title.

He adds: “We want to build a community feel about what the site does, with people who book through us coming back to review their holiday and pass on advice,” he adds. “Most travel sites are functional booking sites but we wanted to put ours into a similar sort of league as the social networking sites.”

The move comes as parent company, tour operator Gold Medal Travel, unveils new branding with a new logo and the strapline “The World is Open”, to emphasise its long haul credentials.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here