Thelondonpaper tops afternoon freesheet ratings

Thelondonpaper, the News International-owned freesheet, has edged ahead of its rival London Lite, according to the latest National Readership Survey (NRS) figures. Associated Newspaper-owned London Lite was previously the leading afternoon freesheet.

The second NRS survey estimates that the average number of people who read thelondonpaper each day to be 861,000, compared with 858,000 for London Lite. The data covered the period April to September this year.

The first set of NRS data, released in September, showed the London Lite holding a lead over thelondonpaper, despite the latter distributing around 100,000 copies more than its rival.

The London Lite recorded a distribution of 745,000 compared with 713,000 for thelondonpaper during the six months to June this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here