The Guardian and The Independent are worst performing dailies

The Guardian and the Independent were among the poorest performers across the national daily press, according to the latest Audit Bureau of Circulations (ABCs) figures.

The two qualities registered year-on-year declines of 6.7% and 8.01% respectively. Both papers also posted month-on-month circulation dips between October and November.

November proved a mixed month for national newspapers with the London Evening Standard, the Observer, the Sunday Mirror, the Daily Mail, the Financial Times and the Sun recording year-on-year upturns in circulations.

The Daily Telegraph was the only national newspaper to record a month-on-month circulation increase, which edged up just 0.5%, from 882,413 in October to 882,873 in November.

The News International-owned Sun kept its circulation above 3m, registering a year-on-year increase of just 0.18% to 3,078,388.

The red top has now recorded its second consecutive year-on-year increase since May 2003, thanks to its 20p price cut In London and the south-east. However, its circulation fell by 1.55% from October.

Associated-owned newspapers the Daily Mail and London Evening Standard recorded year-on-year growth in circulations. The Daily Mail’s circulation hit 2,327,507, up 1.41% on the previous year while The Evening Standard was up 7.17% year-on-year to 291,991.

Across the Sunday market, the qualities had for the most part a dismal month, with The Sunday Times, The Sunday Telegraph and the Independent on Sunday all seeing their year-on-year circulation falling.

The Sunday Times suffered a year-on-year dip of 5.8%, falling from 1,288,554 to 1,213,878. It also suffered a month-on-month fall in circulation.

The Mail on Sunday, News of the World, Sunday Express and the People all registered year-on-year circulation declines.

The Sunday Mirror, Observer and Daily Star Sunday, however, scored year-on-year increases.

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