The Guardian and The Independent are worst performing dailies

The Guardian and the Independent were among the poorest performers across the national daily press, according to the latest Audit Bureau of Circulations (ABCs) figures.

The two qualities registered year-on-year declines of 6.7% and 8.01% respectively. Both papers also posted month-on-month circulation dips between October and November.

November proved a mixed month for national newspapers with the London Evening Standard, the Observer, the Sunday Mirror, the Daily Mail, the Financial Times and the Sun recording year-on-year upturns in circulations.

The Daily Telegraph was the only national newspaper to record a month-on-month circulation increase, which edged up just 0.5%, from 882,413 in October to 882,873 in November.

The News International-owned Sun kept its circulation above 3m, registering a year-on-year increase of just 0.18% to 3,078,388.

The red top has now recorded its second consecutive year-on-year increase since May 2003, thanks to its 20p price cut In London and the south-east. However, its circulation fell by 1.55% from October.

Associated-owned newspapers the Daily Mail and London Evening Standard recorded year-on-year growth in circulations. The Daily Mail’s circulation hit 2,327,507, up 1.41% on the previous year while The Evening Standard was up 7.17% year-on-year to 291,991.

Across the Sunday market, the qualities had for the most part a dismal month, with The Sunday Times, The Sunday Telegraph and the Independent on Sunday all seeing their year-on-year circulation falling.

The Sunday Times suffered a year-on-year dip of 5.8%, falling from 1,288,554 to 1,213,878. It also suffered a month-on-month fall in circulation.

The Mail on Sunday, News of the World, Sunday Express and the People all registered year-on-year circulation declines.

The Sunday Mirror, Observer and Daily Star Sunday, however, scored year-on-year increases.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here