Radio network Heart is partnering with Dorling Kindersley to create online travel content for its listeners. Content on the Global Radio brand’s websites will include an archive of travel guides as well as regular promotions and monthly giveaways.
Site visitors will be able to download tailor-made travel guides and save 25% on all DK Travel Guides. The service, at a dedicated travel section of the Heart website, aims to allow users to plan holidays, find out destination information and share their holiday snaps online. The service is available to all Heart VIP members.
Global Radio brand development manager Asha Chandegra says the partnership will provide relevant and interesting information for Heart listeners and help create a “truly engaging” social network.