Inbev’s top marketer Devin Kelly is stepping down after less than two years in the role, without a job to go to. The brewer has started the search for a replacement for the role of vice-president of marketing.
Kelly has decided to leave the company for personal reasons including a “desire to move back to the USA”. He has been with the company for a decade and has held the top marketing position for 20 months. He leaves in February.
Kelly was responsible for the current “Pass on Something Good” advertising campaign for Stella Artois – created by Lowe – and has been instrumental in increasing Tennent’s lager’s market share in Scotland.