Virgin set to unwrap plans for major hotel brand

Virgin%20TrainVirgin is understood to be plotting the launch of a major hotel brand. Former Virgin Trains marketer Craig Inglis is thought to be spearheading the plans, which are due to be presented to the Virgin board in January.

The new brand, which is being developed for the UK and Europe, will be unveiled in the spring or summer.

The new portfolio will complement the company’s existing properties. Virgin currently operates three branded hotels in Barbados and is planning to open new units elsewhere in the Caribbean, Dubai, Mauritius and the US.

Industry insiders have linked the plan with the start-up agency expected to be launched by James Murphy, the former chief executive of Virgin incumbent RKCR/ Y&R, in January. It is thought that the start-up agency will be allowed to pitch for the account, as there is no incumbent agency.

RKCR/Y&R has historically had a strong grip on the Virgin business although this has been loosened after it resigned Virgin Money last week and lost out to Rapier as the lead agency on the Virgin Media business.

Inglis left the rail company after ten years last month following the loss of its Cross Country network to Arriva in July. Virgin now operates only the West Coast rail franchise.

Virgin, Inglis and Murphy were unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here