Design Viewpoints 2007 – online version

Click here to find out more about these subjects

Foreword

Lin Dickens: Design buying to reap rewards
Aricot Vert
There are many ways to measure success – but it always goes hand in hand with creativity, simplicity, boldness and sound reason.

Ian Allison: Avoiding violent acts of random
Bell
Effective collaboration with designers can take surprising forms, but every one is essential for ensuring maximum return on investment.

Vicky Bullen: Desire and virtue: no longer at odds
Coley Porter Bell
Ethical consumerism is affecting our culture, and showing we care has become highly appealing and fashionable. Brands ignoring this trend do so at their peril.

David Judge: Emotional sensational: a new design brief?
Judge Gill
Films, books, plays, TV and music have been inspiring emotional responses since their beginnings. It is time for the same principles to be applied to high street shop design.

Adrian Whitefoord: How to win the supermarket war
P&W
Shops are marketing battlegrounds, where consumers have the power. But research, good design and partnerships can help your brand stand out.