RBS Insurance md joins raft of exits in wake of rejig

RBS Insurance managing director Chris Moat is leaving the company to “pursue other opportunities”. It is not thought he has a job to go to.

RBS%20InsuranceThe company, which owns Churchill and Direct Line, is seeking a replacement for him. His responsibilities will be covered in the interim by Steve Treloar, a member of the motor categories senior management team.

Moat is one of a number of senior executives to leave the company in recent months. In September, director of brand and proposition Peter Corfield, previously Churchill marketing director, left for rival Zurich Financial Services (MW September 28).

An RBS Insurance spokesman says Moat’s departure will not affect marketing, which is led by director of marketing and strategy Roger Ramsden, who has picked up additional responsibilities as director of household.

Previously, Moat was managing director of RBS-owned UKI Partnerships, which manages the Green Flag brand. He was replaced in the summer of 2005 by Andy Watson, who has since left the breakdown organisation (MW January 11).

Moat and Webster are understood to have left the company following a restructure called by RBS Insurance chief executive Chris Sullivan earlier this year. The division is now structured around product lines rather than brands, and a centralised marketing team has been created. Its advertising accounts remain separate, with M&C Saatchi handling Direct Line and WCRS Churchill.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here