Trinity Mirror has warned of a volatile advertising marketing in 2008 as it unveils increased ad revenues of 2.1% for the five months to the end of November. The newspaper group says results have been buoyed by ad revenues from its national titles.
The increase ingroup ad revenues compares with 1.5% decline for the first half of the year. Across Trinity’s national titles, which include the Daily Mirror and Mirror on Sunday, advertising revenues for the five months to November 30 grew by 5.6%. There was a fall of 2.3% in the first half of the year.
Advertising revenues across Trinity’s regional titles, display and property division are also up over the period. However ad revenues across recruitment and motors are down, 1.0% and 13.8% respectively.
Group circulation revenues at the company grew by 0.7% year-on-year, mirroring the 0.7% rise recorded for the first six months of the year.