Viagogo seeks ad agency as online ticket sales boom

Online ticket exchange Viagogo is seeking its first ad agency to boost its profile, in the face of the booming online ticket service industry.

The news follows the appointment earlier this year of Mark McNulty to a new role of head of online marketing. McNulty, who joined from internet telephone service Skype, was tasked with establishing the brand over the internet and growing its online marketing division.

In August, Viagogo raised $30m (£15m) to expand in the US, having raised $20m (£10m) earlier in the year to fund an aggressive European expansion. The money was put up by Index Ventures, LVMH chairman Bernard Arnault, Lord Jacob Rothschild and other media investors, such as Tele-Munchen chairman Herbert Kloiber.

Viagogo has deals with Chelsea Football Club and Manchester United allowing season ticket holders to sell on unwanted tickets. The clubs hope to eradicate touts.

Last week a number of pop acts called for a levy to be added to tickets sold on websites such as Viagogo, to allow musicians to claw back profits. Robbie Williams, Arctic Monkeys, KT Tunstall and Radiohead were among about 400 artists that proposed the creation of a Resale Rights Society intended to bring regulation and control to the ticket resale industry.

They say that collecting a fee from each sale would ensure that money raised flowed back into the music industry rather than to venture capitalists.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here