VisitBritain has joined forces with Yell to promote local and regional tourism through special sections in its Yellow Pages directories.
From this month, each of the 104 regional 2008 editions of the directory will contain a six-page editorial preface sponsored by the tourism body showcasing “Great Days Out in Britain” from Visit-Britain’s EnglandNet database of attractions.
The first directory to feature the preface will be the Middlesbrough edition, published this month. All the destinations featured will be within a two-hour drive of the directory area.
The six pages of editorial content are split into three sections. “On Your Doorstep” highlights attractions within the immediate area of the particular directory, “In Your Area” covers those within 80 minutes’ drive and “Further Afield” lists places of interest up to two hours away in a car.
VisitBritain chief executive Tom Wright says the deal “is part of our commitment to developing partnerships to widen our audiences and extend our provision of tourism information”.
He adds/ “Such a wide-reaching partnership is only possible following the development of EnglandNet, our comprehensive database of tourism products across the UK, which means we can easily format information about accommodation, attractions and events for all kinds of uses.”
Yell says the deal is part of an “ongoing review of products and services”.
The new editions of the Yellow Pages have been updated with A-to-Z tabbing, eggshell finished paper and redesigned headers.