Yell and VisitBritain push tourism with added sections in directories

VisitBritain has joined forces with Yell to promote local and regional tourism through special sections in its Yellow Pages directories.

From this month, each of the 104 regional 2008 editions of the directory will contain a six-page editorial preface sponsored by the tourism body showcasing “Great Days Out in Britain” from Visit-Britain’s EnglandNet database of attractions.

The first directory to feature the preface will be the Middlesbrough edition, published this month. All the destinations featured will be within a two-hour drive of the directory area.

The six pages of editorial content are split into three sections. “On Your Doorstep” highlights attractions within the immediate area of the particular directory, “In Your Area” covers those within 80 minutes’ drive and “Further Afield” lists places of interest up to two hours away in a car.

VisitBritain chief executive Tom Wright says the deal “is part of our commitment to developing partnerships to widen our audiences and extend our provision of tourism information”.

He adds/ “Such a wide-reaching partnership is only possible following the development of EnglandNet, our comprehensive database of tourism products across the UK, which means we can easily format information about accommodation, attractions and events for all kinds of uses.”

Yell says the deal is part of an “ongoing review of products and services”.

The new editions of the Yellow Pages have been updated with A-to-Z tabbing, eggshell finished paper and redesigned headers.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here