Greenpeace takes on games console giants

Greenpeace has launched a campaign that aims to persuade Nintendo, Sony and Microsoft to make their gaming consoles more environmentally friendly. The move comes after manufacturers were slammed in the charity’s Guide to Greener Electronics, published last week.

Greenpeace says major console makers lag way behind personal computer and mobile phone makers in “reducing the toxic burden” of their products. Nintendo received the Guide’s first zero rating for environmental friendliness. Consoles come in for particular criticism in the Guide because they contain toxic chemicals and contribute to the massive growth of electronic waste.

The new campaign features a 90-second video, entitled Clash of the Consoles, featuring Nintendo’s Mario (pictured), Sony’s Kratos and Master Chief from Microsoft’s Halo. The video follows the characters as they compete for the greenest gaming console.

The Clash of the Consoles website encourages gamers to write to console makers, calling for them to eliminate hazardous substances and take back obsolete products a recycle them responsibly. The site provides concerned gamers with templates and links making it easy for them to contact the companies.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here