Greenpeace has launched a campaign that aims to persuade Nintendo, Sony and Microsoft to make their gaming consoles more environmentally friendly. The move comes after manufacturers were slammed in the charity’s Guide to Greener Electronics, published last week.
Greenpeace says major console makers lag way behind personal computer and mobile phone makers in “reducing the toxic burden” of their products. Nintendo received the Guide’s first zero rating for environmental friendliness. Consoles come in for particular criticism in the Guide because they contain toxic chemicals and contribute to the massive growth of electronic waste.
The new campaign features a 90-second video, entitled Clash of the Consoles, featuring Nintendo’s Mario (pictured), Sony’s Kratos and Master Chief from Microsoft’s Halo. The video follows the characters as they compete for the greenest gaming console.
The Clash of the Consoles website encourages gamers to write to console makers, calling for them to eliminate hazardous substances and take back obsolete products a recycle them responsibly. The site provides concerned gamers with templates and links making it easy for them to contact the companies.