Marriot launches interactive global campaign

Hotel chain Marriott has launched an interactive global advertising campaign that uses different dance styles to highlight its international presence.

The ads, which have been created by London-based agency Amp, feature dancers from different parts of the world merging into one another.

The campaign will run on TV stations including CNN, Bloomberg, Al Jezeera, and Discovery as well as in-flight channels aboard several airlines. It will also include online and print, including The Economist, and outdoor and airline terminal media.

Marriott, which operates 500 hotels worldwide, says the campaign uses dance as a “metaphor to express its global reach and the synchronicity of its staff”.

Belinda Pote, Marriott’s senior vice-president of international brand marketing, says the ads “portray the diversity of our Marriott hotel offering and demonstrate how our hotels work in perfect harmony to support the needs of travellers”.

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