Jeppeson takes on Hytner’s retail role at Barclays Bank

Barclays has axed the group brand and UK banking marketing director post previously held by Jim Hytner, splitting his responsibilities and £350m budget between two roles.

The high street bank has promoted Dave Jeppeson to the new role of UK retail marketing director. He will report to UK banking chief operating officer Deanna Oppenheimer, who took on Hytner’s responsibilities following his resignation in August (MW August 16).

In July, Oppenheimer brought Jeppeson to Barclays from credit card giant Capital One to become its direct response marketing director. Head of group customer service Richard French becomes commercial marketing director, responsible for Barclays Commercial Bank, which is rebranding from Barclays Business Banking.

The bank confirms it is also scrapping the group brand role. Instead, marketing directors from across the business including Barclaycard chief marketing officer Libby Chambers, whose role also previously sat below Hytner’s, will sit on a brand reputation committee.

The reshuffle follows a tumultuous time for the high street bank, which was previously considering creating a global group marketing director role reporting to Frits Seegers, chief executive of global retail and commercial banking (MW 23 August).

It is thought that Barclays’ high-profile failure to merge with Dutch giant ABN Amro, losing to an RBS Group-led consortium, has forced management to put plans on hold.

Hytner, who resigned to become commercial director of Top Up TV, the digital pay-TV service, joined the bank from ITV in late 2004, replacing Simon Gulliford. During his tenure he moved media planning and buying from Starcom to Walker Media, although he kept Bartle Bogle Hegarty as advertising agency.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here