Marketing Week – 08 The Year Ahead
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Contents
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Conferences
Adopting virtual, social spaces
Corporate hospitality
Creating personal experiences
Customer publishing
New media triggers more creativity
Direct marketing
Customer retention is the key
Experiential
Convincing marketers of its value
Field marketing
Accreditation, staffing and digital TV
Green
Integrity and substantiating claims
Integrated marketing
Understanding multiple channels
Market research
Networking and pooling resources
Online
Avoiding consumer backlash
Outdoor
New formats and technologies
Point of purchase
Engaging with audiences
Promotions & incentives
Facing restrictions and scrutiny
Regional press
Diversification into digital media
Television
New technologies are in demand
