Marketing Week – 08 The Year Ahead

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Contents

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Conferences
Adopting virtual, social spaces

Corporate hospitality
Creating personal experiences

Customer publishing
New media triggers more creativity

Direct marketing
Customer retention is the key

Experiential
Convincing marketers of its value

Field marketing
Accreditation, staffing and digital TV

Green
Integrity and substantiating claims

Integrated marketing
Understanding multiple channels

Market research
Networking and pooling resources

Online
Avoiding consumer backlash

Outdoor
New formats and technologies

Point of purchase
Engaging with audiences

Promotions & incentives
Facing restrictions and scrutiny

Regional press
Diversification into digital media

Television
New technologies are in demand 

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