Nokia completes shake-up of marketing department

Nokia has completed the sweeping restructure of its marketing department with the appointment of Chris Leong, the former Nokia marketing chief in China, to run its new marketing services division.

Leong, who is also a former president of Grey Singapore, will report to Nokia’s new top global marketer, senior vice-president of marketing operations Pekka Rantala.

Marketing services will be one of five divisions that sit below Rantala, who was handed the top marketing job at Nokia in the summer (MW July 11). The other divisions are: retail and customer marketing, headed by Cliff Crosbie; digital and lifetime relationship marketing, led by Pekka Somerto; category marketing, which will be run by Tapio Hedman; and creative excellence, headed by Carol Soriano.

The five divisions will sit within the markets unit, which will be led by Anssi Vanjoki. Rantala and senior vice-president of consumer insight and brand management Keith Pardy report to Vanjoki.

Marketing Week revealed last month that Nokia was setting up the creative excellence division in a bid to become the “most loved and admired, iconic brand” in the world (MW November 11).

It is thought that the creative excellence and marketing services divisions will work most closely with Nokia’s new global advertising agencies Wieden & Kennedy and JWT.

Nokia has been restructured into three main units – devices, services and software, and markets – as part of the changes.

The devices unit will focus on making handsets; services and software will develop consumer internet products; and markets will handle supply chain, sales and marketing.

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