Westfield London, the £1.6bn shopping centre opening in White City next year, is seeking an agency for its £3m launch campaign.
It is understood that Beattie McGuinness Bungay has resigned the account, which it won in November 2005, due to conflict with the Selfridges account.
It is thought that the Australian-owned shopping centre has already started approaching agencies and the pitch is expected to take place in the New Year. It is being handled by the AAR, which is also overseeing the review of Westfield’s media planning and buying.
Westfield London, which is being built near the BBC’s White City complex, will be the biggest shopping centre in Greater London with an area of 150,000 square metres.
The development is being built on disused land alongside the West Cross Route and will include a new London Underground station on the Hammersmith & City line, opposite BBC TV Centre.
It is being billed as an upmarket shopping centre, focusing on fashion labels, high-street names and eating out.
BMB was responsible for developing a creative identity for the shopping mall, including naming the Tube station but the agency picked up the Selfridge’s business in May.