OMD wins 14m WeightWatchers media and planning account

WeightWatchers has appointed OMD to handles its 14m UK media and planning account. The Omnicom-owned agency won the account in a four-way pitch against incumbent Carat, Mediaedge:cia and Starcom.

WeightWatchers has appointed OMD to handles its £14m UK media and planning account. The Omnicom-owned agency won the account in a four-way pitch against incumbent Carat, Mediaedge:cia and Starcom.

The appointment comes just weeks after the slimming brand appointed Isobel to handle its advertising business without a pitch (MW November 29).

It called the review in September after working with Carat for ten years. It does not affect Mediaedge:cia, which is the incumbent agency on the European account.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here