Month: December 2007

08 The Year Ahead – Market research

Marketing Week

Future shapers give a far better insight into the potential success or failure of brands than early adopters, and by analysing their behaviour, marketers can stick their necks out and make predictions about the year ahead. By Josie Kearney, TNS

08 The Year Ahead – Green

Marketing Week

With environmental concerns increasingly important, businesses adopting a green approach must practise what they preach in all areas or run the risk of consumer scorn. By Matt Franks, Eco Incentives

08 The Year Ahead – Direct marketing

Marketing Week

Even in an industry thats drowning in jargon, integration ranks highly as a misused campaign tag. Marketers who really want their work to have the desired impact should really concentrate on unity and direct marketing. By Matt Kitcherside, Gyro London

08 The Year Ahead – Conferences

Marketing Week

The conferencing market faces increasing competition from new media, so organisers need to embrace creativity and convergence, while emphasising the benefits of experiential marketing. By Anna Golden, EC & O

Marketing exodus threat as Vodafone moves base

Marketing Week

Vodafone is facing a mass exodus from its global brand marketing team after deciding to relocate from Newbury to Ireland for tax reasons. Insiders claim that only three out of the 21-strong team have so far agreed to move to the new office in Dublin at the start of next year. David Wheldon, global director […]

Watchdog orders Sky to sell ITV shares

Marketing Week

The Competition Commission has ruled that BSkyB should sell more than half of its 17.9% stake in ITV because it reduces competition in the pay-TV market and is anti-competitive. It is expected that the broadcaster will lose more than £200m by selling a 10.4% stake at today’s share price of 84.2p. It has also asked […]

Trio agree illegal online gambling settlement

Marketing Week

Microsoft, Google and Yahoo! have agreed to pay out a total of $31.5m (15.75m) to settle allegations that they promoted illegal online gambling operations. The three companies were accused of receiving money from online gambling businesses to advertise illegal betting between 1997 and 2007.

GCap Media strikes iTunes deal

Marketing Week

GCap Media, the owner of Capital 95.8, has signed a cross-promotional deal with iTunes to offer listeners easier access to music and podcasts. It will include station-branded areas on iTunes and links from the station’s 53 websits to the online shop. The deal will be supported by a heavyweight campaign including on-air trails, live DJ […]

08 The Year Ahead

Marketing Week

It is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Week’s Year Ahead show that many senior marketers are doggedly optimistic. Read more…   Click here to read the 08 The Year Ahead Click […]