Sponsoring high-profile sporting events is a good way for a brand to get noticed but if fans think it is just trying to cash in on the popularity, this attention will not always be welcome. By Paul Gander
Digital posters displaying easily changed messages will prove invaluable to marketers, but consumers will take time to get used to the switch from six-sheet sites that the make up a significant percentage of outdoor advertising in the UK, says Alex Johns
Just recently the future hasn’t been at all bright for Orange. It’s looked dull, corporate and monochrome: all the things the brand said it would never stand for when it set up. How could such an iconic (for once, a justified adjective) brand arrive at such a low ebb that it is now comically known […]
Greetz, an online greeting card service that sends real cards through the post, is talking to digital agencies ahead of a £2m UK launch next year. Greetz UK country manager, Gavin Stirrat, says that he is talking to i-Level, Agency Republic and Media Contracts on a “relatively informal” basis. Greetz is operating a pilot scheme […]
Express Newspapers’ dispute with the Newspaper Publishers Association (NPA) once again throws the spotlight on the industry’s trade bodies and their relationship with those funding them. Last week’s dispute centres on Express Newspapers’ failure to pay a bill of £100,000. The newspaper group also withdrew its support for the Newspaper Marketing Agency (NMA), the marketing […]
Virgin Atlantic has signed a deal which will see the airline supply Pearl & Dean branded ice-cream on its flights.
There was much disappointment – and even a little anger – last week when the chance to buy EMAP Radio was snatched away from radio-specific bidders by consumer magazine group H Bauer. Bidders included former Chrysalis chief executive Phil Riley, who led a bid for buyout group Veronis Suhler Stevenson, and Tim Schoonmaker, the former […]
TUI Travel, the holiday company formed from the merger of TUI and First Choice Holidays, is reviewing its £25m media planning and buying account. The travel company is expected to consolidate the account and is understood to have asked Walker Media, the incumbent on the First Choice account, and Media Planning Group, which handles the […]
Dye Holloway Murray, the start-up agency, has scooped the 3m advertising account for property company Land Securities.
Westfield London, the 1.6bn shopping centre opening in White City next year, is seeking an agency for its 3m launch campaign.
Regus Group, the provider of ready-made and serviced offices, has started a 10m pan-European communications review involving its advertising, direct marketing and digital accounts.
Taking a cursory look at the latest performance data for national newspapers and their websites, David Greene’s decision to call time on his role as marketing and circulation director at Independent Newspapers might appear prudent. Greene, who is leaving in May next year, as revealed on Marketingweek.co.uk, may be a rarity among newspaper marketing chiefs: […]
Richard Branson is to unveil the official branding and marketing plans of his space-travel project Virgin Galactic, next month in New York. The event, taking place on January 23 at the American Museum of Natural History, will see designs for the spacecraft White Knight II and SpaceShip Two revealed, along with a new logo. Will […]
Stella Artois is giving away its branded chalice lager glasses to consumers in its latest promotion running across UK supermarkets. The lager brand claims the promotion will help combat the “theft” of the chalice glasses from pubs across the country. The stolen glasses are being sold for as much as 10 on eBay. The promotion […]
Lexus GB director Steve Settle has moved to the new role of director of customer services at parent company Toyota GB as part of a wider restructure at the Japanese marque’s UK business. Settle, who has run Lexus GB for almost three years, will lead a new aftersales division within Toyota’s marketing department from the […]