Initiative Worldwide chairman and chief executive Alec Gerster is retiring from his role on March 1. Richard Beaven, the chairman and chief executive Initiative North America, will replace him. Gerster joined Initiative in 2002 to over see the worldwide operations in 58 markets and a global workforce of more than 3,000 employees. He joined from […]
There is a lot of talk in marketing circles about the customer experience. This is long overdue, but I fear we are already over-complicating it.
PepsiCos decision to slash the price of its PJ Smoothies brand and reduce its product range may well prompt a lift in sales but critics argue that repeated revamps have confused consumers and resulted in PJs losing its mojo.
Publicis Groupes announcement that it has been working with Google sparked a war of words between Publicis chief Maurice Levy and his WPP counterpart Sir Martin Sorrell and has got the industry asking: Google, friend or foe?
The commercial radio sector lost share to the BBC for the third successive quarter after a strong performance by Radio 1, Radio 5 Live and BBC7, according to the Rajar figures for the last quarter of 2007. The BBC increased its share to 55.4% as commercial saw its drop from 43.3% to 42.4%. Radio 1 […]
Scottish & Southern Energy (SSE), the energy provider, has overtaken rival E.on to become the UK’s second biggest supplier. The Scotland-based utility announced today (January 31) it has increased its customer numbers by 650,000 to 8.5 million.
WH Smith saw sales drop over Christmas due to the tough conditions on the high street. The retailer has reported a dip of 3% in sales at its high street division for the 21 weeks to January 26. It has also reported a 1% increase in sales at its travel division, which includes its outlets […]
The National Blood Service (NBS) has appointed incumbent Delaney Lund Knox Warren to work on a £2.5m campaign aimed at raising awareness and encouraging existing and new donors to give blood on a regular basis. The decision follows a statutory review of the business and a pitch against Farm. The campaign will target anyone aged […]
Innocent Drinks is introducing a limited-edition label to highlight its commitment to recycling. The Innocent logo will change colour and shape to resemble the green recycling symbol for the last two weeks of February. The smoothie maker is introducing the logo to underline the fact that its entire range in now available in 100% recycled […]
Sales of the PlayStation 3 games console contributed to “positive” third-quarter results for electronics giant Sony. The Japanese company reported a 31.2% increase in games sales, leading to the games division’s first profit since 2005. Strong sales in the household electronics business – which includes its Sony Bravia LCD televisions – helped boost overall revenue […]
Digital agency LBi has acquired search optimisation company Netrank in a move that aims to boost its search capabilities. It is understood that the agency beat WPP Group and a second undisclosed bidder to buy the agency. Netrank, which will be rebranded as LBi over time, will retain its headquarters in Exeter and a sales […]
MBNA’s rebranding campaign needs to engage increasingly savvy consumers with something new, if it is to improve its tarnished reputation in a highly competitive market, says Kate O’Flaherty