GMG buys EMAPs B2B magazines and events arms with Apax Partners

Guardian Media Group (GMG) and private equity company Apax Partners have bought EMAP’s business-to-business magazine and events arms for an undisclosed amount. The sale comes just weeks after EMAP sold of its radio and consumer magazines division to German magazine publisher, H Bauer.

EMAP had decided to keep the B2B arm, the largest of its three divisions and valued at £1.3bn, after it failed to attract the right price for it during the summer. It is understood that GMG and Apax went back to the EMAP management team with a revised offer after the process had been completed.

The deal signals the end of EMAP, which was formed as East Midland Allied Press in 1947, as a key played in magazines and radio.

GMG, which publishes The Guardian and The Observer, and Apax were understood to be one of several parties interested in the division, which includes the titles such as Retail Week, Nursing Times (left) and Broadcast.

Earlier this year, GMG sold 49.9% of Trader Media Group to Apax although it is thought that Apax is keen to merge the EMAP titles with its other B2B interests under Incisive Media.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here