Navman and Mio looking to merge 20m Euro media planning and buying accounts

Navman and Mio, the satellite navigation brands, are reviewing their 20m pan-European media planning and buying businesses with a view to consolidating the accounts into one agency. Mio bought Navman in March last year, making it the third-biggest satellite navigation provider in Europe.

Navman and Mio, the satellite navigation brands, are reviewing their £20m pan-European media planning and buying businesses with a view to consolidating the accounts into one agency. Mio bought Navman in March last year, making it the third-biggest satellite navigation provider in Europe.

MediaCom handles the Navman business in the UK and France, while ZenithOptimedia is the incumbent on Mio in Italy, Spain, France and Belgium. It is thought that both will repitch, along with several other agencies, at the end of January and that a single agency will be appointed next month.

Navman was founded as Talon Technology in New Zealand in 1986 and became Navman in the early 1990s. Mio was launched in Taipei five years ago.

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