EDF launches recycled film ad

 EDF Energy is reinforcing its commitment to environmental issues with the launch of a TV ad made entirely from recycled film clips. The campaign breaks on Sunday (January 6).

The ad, which has been created by Euro RSCG, is part of the energy company’s first multi-media campaign and will also be the first ad to use the London 2012 Olympic Games logo. EDF is the first sustainability partner of the 2012 Olympic and Paralympic Games.

The TV work will be aired simultaneously on ITV, Channel 4, Five and E4 at 7.45pm on Sunday evening and will also be supported by a print, radio and online campaign.

The execution uses clips that convey a green message including visuals of flood scenes, excerpts from a speech by John F Kennedy and a clip from a Government ad urging consumers to watch their meter. It is set to the song “It’s Not Easy Being Green”, which was originally used in Sesame Street in 1970.

Eva Eisenchimmel, chief operating officer, customers branch at EDF Energy, says: “The advert aims to demonstrate EDF Energy’s commitment to tackling climate change, as well as encourage UK households to take responibility for their own environmental actions.”