Evening Standard replaces billboards with outdoor screens

The London Evening Standard is introducing 32-inch screens across its sales outlets in an attempt to better market its brand. It claims the new system is the 21st century’s answer to the traditional newspaper billboard.

The system, called Extra!, uses mobile technology to allow advertising and headlines to be sent instantly to the newspaper’s major footfall sites, such as train stations.

The Evening Standard has bought 30 outdoor screens as part of a major rollout across the capital, and the battery-operated systems will be installed at sites including Euston, Fenchurch Street, Farringdon and Waterloo stations.

Matt Harrison, the newspaper’s sales and marketing director, says the units “provide an important potential opportunity for a new advertising revenue platform in the form of outdoor media directly linking in to advertising within the paper and online”.

Regional newspaper group Newsquest has also begun to introduce the technology, which is provided by Comtech M2M.

Recommended

Home Office to launch ads warning against employing illegal workers

Marketing Week

The Government is set to unveil an advertising campaign that aims to raise awareness of the penalities for employing illegal workers. It will launch on January 14. The move follows revelations in early December than an illegal immigrant was employed as a security guard at the Home Office, working at the front desk of the […]

Sony and Skype offer free PSP calls

Marketing Week

Sony Computer Entertainment and internet telephony company Skype have signed a deal to allow Playstation Portable (PSP) users to make free Skype calls. A software update will be available to users later this month. The deal will also allow users of the Sony portable device to make calls to fixed-line and mobile numbers through buying […]

Bebo named best social networking website

Marketing Week

Bebo has been named as the best social networking website in a report by Computing Which? magazine. The site, aimed mainly at teenagers, was praised for its attention to security for users. Bebo beat rival Facebook into second place in the study, wh…