Ex-First Choice marketer to spearhead VisitLondon drive

VisitLondon, the tourist body that promotes the capital, has appointed former First Choice marketer Sonia Oliver to the role of marketing manager for the domestic market.

She will act as senior manager responsible for selling the capital across the UK and to Londoners, with a budget of £2.5m.

Oliver will oversee a small team of marketers and will report directly to VisitLondon’s marketing director Martine Ainsworth-Wells.

Oliver replaces Lucy Thornton, who left in October last year to join South West Trains as head of marketing (MW October 4, 2007).

VisitLondon reports that the capital attracted 11 million domestic visitors in 2007 and was the only region in England to reverse fall- ing domestic numbers.

Ainsworth-Wells says: “Marketing and promoting London to a domestic audience and to Londoners themselves is a challenging role… [but] Visit London plans to maintain this momentum in the lead up to and beyond the 2012 Olympic and Paralympic Games.”

Oliver has more than eight years experience in tourism marketing. She was previously marketing manager for Sovereign Luxury Holidays and Meon Villas brands, part of the First Choice Specialist Division at TUI.

She also previously held marketing roles at Designate Advertising, Visit Wales and the Panorama Holiday Group.

VisitLondon is planning a rebrand of its global identity ahead of the 2012 Games.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here