Kenya Tourist Board seeks funding boost after violence

The Kenya Tourist Board says it has no plans to run down its UK marketing programme in the wake of the violence that has swept the nation.

The body also says it is hoping for additional funding to help stimulate tourism following the political unrest, and is seeking partners among airlines and tour operators.

The tourist organisation has not run a significant New Year campaign, but promotions in the Sunday Times and travel magazine Wanderlust have been unaffected by the violence that erupted in parts of the east African nation following elections that returned president Mwai Kibaki to power in December.

Jonathan Sloane, spokes-man for the Kenya Tourist Board, says: “Our next budgetary year begins in July and we may get a contingency budget to stimulate the market. We will be looking to work with tour operator and airline partners.

“We view this as a short-term issue and we are hoping that the Foreign Office advisory warning will be lifted next week.”

But the Federation of Tour Operators has suspended holidays to Kenya until Friday after UK Government warnings. It says alternative holidays or refunds will be offered.

Tourism to Kenya has flourished over the past five years and visitor numbers from the UK in 2007 are expected to reach 200,000.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here