New campaign – The Welsh Assembly

The Welsh Assembly is launching a new campaign to encourage back pain sufferers to stay active in a bid to reduce the number of lost work days, and burden to the health service, caused by people resting bad backs.

The campaign, which will break on January 14, has been created by Chick Smith Trott and will run across outdoor. The posters show pictures of backs photographed to look like landscapes, with people involved in outdoor activities. The executions use straplines such as “don’t take back pain lying down”.

The media was handled by media planning and buying agency BLM.

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