Red Bee brings in former Carlton chief

Red Bee Media has appointed former Carlton Screen Advertising chief executive Adam Poulter to executive commercial director.

Poulter, who will also join the executive management team at the agency, will oversee strategy, sales and marketing, technology, client management and new product development for the production, creative services and playout company. He will report to chief executive Pam Masters.

Poulter joins from MIVA, a global independent online search business, where he was European group managing director. He replaces John Pink, who left in June last year to join specialist media company MPS Broadband.

Poulter previously worked at digital content distribution company IMD, where he was chief executive, and led the US start-up of cinema advertising network Screenvision. He has also held senior media roles at TDI UK, now CBS Outdoor, Bartle Bogle Hegarty and Leo Burnett.

BBC Broadcast was sold to Macquarie Capital Alliance Group for £166m in June 2005 and was rebranded as Red Bee Media later that year.

Red Bee Media creates in- house trailers for the BBC and ads for external clients. It has worked with telecoms brand Orange on its TV-via-broadband service and was integral to the development and launch of the BBC iPlayer catch-up TV service.

It is also expected to take on Channel 4’s outsourced channel operations following plans announced by the commercial broadcaster in Nov- ember. Its broadcast and production services have previously been handled in house.

Recommended

IPA calls for better recognition of advertising

Marketing Week

The Institute of Practitioners in Advertising (IPA) is calling for business to give greater recognition to the contribution of advertising and marketing and has launched a book for case studies to support its campaign. The Little Book of Growth, which is being launched this week, aims to show how advertising and marketing delivers value to […]

Landwind set to appoint Spirit to handle 20m ad account

Marketing Week

Landwind, the Chinese car brand launching in Europe this year, is poised to appoint Spirit Advertising to handle its £20m advertising account after a protracted pitch. Media Planning Group, which pitched with Spirit, is thought to be in line to pick up the company’s media planning and buying business. The two agencies competed against an […]

Avoid the quick-fix bandwagon

Marketing Week

Brands are using environmental promotions to make short-term sales gains, but campaigns must be ethically ‘watertight’. Only that way can long-term results be guaranteed, says David Benady