Titan promotes UK head of marketing to global role

Titan Worldwide, the outdoor company, has promoted UK marketing director David Etherington to senior vice-president and worldwide marketing director.

Etherington will lead Titan’s worldwide marketing and advertising strategy and will relocate to the company’s New York office for the role. He will remain in the UK until a replacement is found.

Titan Worldwide president and CEO Donald Allman says: “He is extremely creative, has great energy and is strongly committed to our aggressive growth plans in all of our global markets.”

Etherington joined Titan Worldwide in May 2007 from Guardian News & Media, where he was responsible for launching the paper’s website. He began his career as an advertising sales executive for BBC Music Magazine and later moved into media planning, strategic development management sponsorship and events management across The Guardian’s portfolio.

Etherington launched and headed Guardian Plus, the internal team that works with its brand teams and agency roster. He also spearheaded the development of content partnerships.

Titan has made a number of staff changes over the past six months. In September, it appointed Joe Hall as head of insight in a move aimed at boosting the marketing department (MW September 13). This followed the appointment of Madalyn Roker, who joined as business delivery director, and Graeme Hughes, who took over as commercial director of roadside. It also appointed Nicola Campbell as head of group sales.

Last summer, the company was appointed to handle the six-year advertising contract for Eurostar terminal at the reopened St Pancras station.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here