Zavvi shifts focus to online sales

Zavvi, the music retailer, is restructuring its board in a moved aimed increasing its focus on online sales. Marketing director Steve Kincaid will now become e-commerce director and trading director, Mark Noonan, will become commercial director with responsibility for marketing.

The changes come as the chain reports 70% growth in online sales over the festive period. The retailer says board changes aims to build on this momentum.

Kincaid will now focus on driving sales and customer experience at as well as developing the retailer’s digital strategy.

Zavvi chief executive, Simon Douglas, describes the chain’s website as a “vital component of its long-term multi-channel strategy and adds that Kincaid will now focus on making a “compelling experience”.

He adds that Noonan will continue to work on establishing Zavvi as a destination for entertainment products by bringing the product and marketing teams closer together.

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