Lastminute in 4m consolidation plan, the travel and leisure group, has called a review of advertising across all of its brands as part of a move to consolidate its advertising and digital accounts.

It is understood that the leisure group is seeking a single agency to handle the £4m advertising and digital accounts for all of its websites, including Travelocity, and the eponymous website.

The search for an agency is being handled by Oystercatchers, the intermediary founded by Haystack Group founder Suki Thompson and former JWT new business director Peter Cowie at the end of last year. has previously worked with Farm, Conrad Advertising and outdoor specialist Kinetic Worldwide. However, Farm is not thought to have worked for the company in the last six months.

Manning Gottlieb OMD was handed the group’s pan-European media planning and buying business last year (MW October 4, 2007). It is thought that the creative and digital brief could also be expanded to cover Europe.

The appointment of MGOMD came as the group revealed plans to increase its UK advertising budget and bolster its marketing following the departure of managing director Mark Jones after three years in the role (MW July 26, 2007).

The departure of Jones led to a restructure of the group, which saw its marketing team centralised under chief marketing officer Simon Thompson. That reorganisation also created new business-to-business and business-to-consumer divisions, alongside its product and technology teams. was launched in 1998 by Brent Hoberman and Martha Lane Fox. It was taken over by Sabre Holdings Group, which owned the Travelocity brand, in July 2005.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here