The former RKCR/Y&R senior management team of James Murphy, Ben Priest and David Golding are launching their start-up this week. The agency will be called Adam & Eve.
Murphy (pictured), Priest and Golding, who quit RKCR/Y&R in June, are being joined by Jon Forsyth, previously head of strategy at Naked. The four founding partners have joint shares in the business.
Also joining are Ben Harris, a digital creative from Agency Republic, Nicholas Tasker, a creative from brand entertainment agency Cake, and Catherine Kennedy, new business and content director from Shop.