Innocent secures 32m to drive European expansion

Innocent Drinks has secured 32m to help drive its expansion across Europe. The money will also be used to aid domestic growth.

Innocent Drinks has secured £32m to help drive its expansion across Europe. The money will also be used to aid domestic growth.

Innocent says the new funding, provided by HBoS, will help drive its growth across countries it has recently launched in, such as Germany, or looking to launch in, including Switzerland.

A spokesperson for Innocent says: “The facility will be used primarily to aid European expansion. Our products have a shelf life of two weeks, and in cartons even slightly longer. So that gives us plenty of leeway for exporting to European markets.”

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