O2 UK has promoted customer director Cath Keers to its European management team. Keers, who was previously the mobile operator’s UK marketing director, becomes a non-executive director at Telefonica O2 Europe, reporting to new group chief executive Matthew Key.
Keers will be replaced as customer director by Tim Sefton, senior vice-president of strategy and development. He will be responsible for developing the company’s brand and customer strategy, as well as overseeing its communications activity. The role of customer director was created for Keers almost four years ago (MW March 11, 2004).
Sefton is one of four new appointments to the UK board. Stephen Shurrock and Ben Dowd become consumer sales director and business sales director respectively, taking over from sales director Mark Stansfeld, who has moved to a non-executive role. Meanwhile, O2 UK’s head of HR Ann Pickering joins the board as HR director.