Morrisons reports strong Christmas sales

Morrisons has reported strong results for the Christmas period, which it says were driven by its new advertising campaign and promotional deals. The retailer has reported like-for-like sales, excluding fuel, of 9.5% for the six weeks to January 6.

The Bradford-based supermarket says that its new advertising campaign, which was created by Delaney Lund Knox Warren and starring Denise Van Outen, helped to drive 4 million extra customers through its doors over the period.

The results were also boosted by the introduction of a new discount scheme for staff, which kicked off in November.

The strong figures, which trumps rival Tesco, will be a boost to new chief executive Marc Bolland and Angus Maciver, its new group marketing and communications director, who was appointed in September of last year (MW September 6).

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