Morrisons has reported strong results for the Christmas period, which it says were driven by its new advertising campaign and promotional deals. The retailer has reported like-for-like sales, excluding fuel, of 9.5% for the six weeks to January 6.
The Bradford-based supermarket says that its new advertising campaign, which was created by Delaney Lund Knox Warren and starring Denise Van Outen, helped to drive 4 million extra customers through its doors over the period.
The results were also boosted by the introduction of a new discount scheme for staff, which kicked off in November.
The strong figures, which trumps rival Tesco, will be a boost to new chief executive Marc Bolland and Angus Maciver, its new group marketing and communications director, who was appointed in September of last year (MW September 6).