Morrisons reports strong Christmas sales

Morrisons has reported strong results for the Christmas period, which it says were driven by its new advertising campaign and promotional deals. The retailer has reported like-for-like sales, excluding fuel, of 9.5% for the six weeks to January 6.

The Bradford-based supermarket says that its new advertising campaign, which was created by Delaney Lund Knox Warren and starring Denise Van Outen, helped to drive 4 million extra customers through its doors over the period.

The results were also boosted by the introduction of a new discount scheme for staff, which kicked off in November.

The strong figures, which trumps rival Tesco, will be a boost to new chief executive Marc Bolland and Angus Maciver, its new group marketing and communications director, who was appointed in September of last year (MW September 6).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here