iPhone helps Apple post record profits

By

AppleTechnology giant Apple has unveiled record profits, up 57% in the three months to the end of December, lifted by demand for iPhones and its Mac computers.

Sales of its iPhone, released in America in June last year, reached 2.3 million. Earnings were lifted to $1.58bn (£806m), up from $1bn a year earlier.

Apple says it shipped 2.3 million Macintosh computers, 44% more than the year before, and sold 22 million iPods during the period, beating its previous record set during the 2006 Christmas season.

Future profit growth is expected to come from new products, including online film rentals for iTunes users Mac Book Air, the world’s thinnest laptop.

However, the company has forecast earnings for the next three months that were less than the market expected fuelling fears of a US consumer slowdown.

Recommended

Government plans 75m anti-obesity campaign

Marketing Week

The Government has pledged 75m on an advertising campaign as part of a 372m strategy aimed at beating the obesity “time bomb”. The marketing drive will focus on helping parents to make changes to their children’s diet and activity levels.

Cadbury plots year-round Creme Egg Twisted bar

Marketing Week

Cadbury is introducing Creme Egg as a permanent line with the launch of a new bar called Creme Egg Twisted. The launch aims to boost sales of the brand outside its core Easter period. The new product is a solid bar of chocolate that is “twisted” and has the fondant running straight through the middle. […]

A Day in the Life of Emma Thwaites

Marketing Week

“Best days are any day that we receive positive, unprompted feedback from a client – our clients are busy people so to receive a call or email saying weve done a great job really motivates the whole team.”

Latest from Marketing Week