Adam & Eve, the start-up agency launched last week, has won the advertising business for Cadbury Biscuits. The biscuit range, which is made under licence by Burton’s Foods, is the agency’s first client.
The Cadbury Biscuits account was previously handled by Bartle Bogle Hegarty, which picked up the business in 2005. Adam & Eve pitched against a number of undisclosed agencies to win the brief, which includes the Digestives brand. It is understood that BBH did not repitch.
Adam & Eve was launched by former RKCR/Y&R trio James Murphy, David Golding and Ben Priest with former Naked strategist Jon Forsyth as its fourth founding partner.