Britvic names ex-EMAP man as marketing director

Britvic has appointed former EMAP chief marketing officer Simon Stewart as its marketing director. Stewart replaces Andrew Marsden (pictured) who left in July after more than 10 years in the role.

Stewart, who leaves EMAP after just seven months, will be responsible for Britvic’s brand marketing, category marketing, innovation, insight, corporate affairs and marketing services capabilities. He joins on February 4 and will report into chief executive Paul Moody.

Stewart began his career at Coca-Cola in Australia before moving to drinks giant Diageo, where he became vice president marketing for the company’s Smirnoff brand.

He then joined Allied Domecq in 2001, where his roles included chief marketing officer for its spirits and wines division. He joined EMAP in July as chief marketing officer across its consumer brands.

Stewart will oversee a number of brands including its Robinsons and J20 brands as well as PepsiCo brands in the UK Pepsi and Pepsi Max.

Recommended

The method behind Morrisons’ miracle

Marketing Week

Here’s a bit of a shocker. The UK is reeling, economically speaking, from a burnt-out financial sector, the Northern Rock fiasco and a share sell-off apparently signalling the worst recession since the early 1990s. Meanwhile, retailers have been feeding the gloom with less than lustrous results. Even the mighty Tesco slightly undershot expectations a few […]

Bank of America to ditch its MBNA brand in Europe

Marketing Week

Bank of America is scrapping the MBNA brand in Europe as it gears up for the launch of a second card in the market. It is understood that the MBNA card will be relaunched under the Bank of America. The news follows the decision last week to appoint WPP Group-owned branding agency The Brand Union […]

Food campaigners call for total food ad for kids ban

Marketing Week

Junk food campaigners have applauded Government plans to reintroduce compulsory cooking lessons in schools but have renewed calls for a total ban on food advertising to kids. The Children’s Food Campaign, a lobby group supported by over 300 food and parent organisations, says it is “delighted” that the Government has recognised the need for all […]