FirstGroup 10m media planning and buying account up for grabs

FirstGroup, the bus and rail operator, has put its 10m UK media planning and buying business up for pitch as part of a statutory review. It is currently handled by Edinburgh-based agency Feather Brooksbank.

FirstGroup, the bus and rail operator, has put its £10m UK media planning and buying business up for pitch as part of a statutory review. It is currently handled by Edinburgh-based agency Feather Brooksbank.

The review will include all of the company’s domestic operations, First Great Western, First Capital Connect and First ScotRail, and one in five local buses in Britain in more than 40 towns and cities. It also runs tram services in some UK cities, including Croydon.

It is not known if the incumbent is planning to repitch for the account, which it has held since 2000.

The company has a roster of creative agencies that work across its different brands, including Sheffield-based Dig for Fire and Guerilla Marketing.

Last year, it appointed Leith to the First ScotRail ad account (MW March 15). They will not be affected by the review.

A spokesman for the company said it was an “opportunity for us to test the market”. The new contract will run for four years. The review will be overseen by Paul Stapleford, who is part of the purchasing group.

FirstGroup also operates services in Ireland and North America. They will not be affected by the UK review.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here