Ad-funded peer-to-peer download service launches

The world’s first legal peer-to-peer download service has launched with the backing of the four major record labels, Sony BMG, Universal Music Group, EMI and Warner Music Group. Qtrax launched in nine countries, including the UK, yesterday.

The ad-funded service will go up against the might of Apple iTunes, which dominates the paid-for music download market. The service offers the user the chance to download tracks for free in exchange for viewing commercials.

The service, which is a subsidary of US technology company Brilliant Technologies, also has deals with several independent labels and claims to have a catalogue of more than 25 million tracks. iTunes has up to 6 million tracks available for download.

Qtrax says that downloads from the site will work with iPods.

The launch had received a positive reaction from analysts. James Bates, a director of the media and entertainment division at Deloitte, says: “If, as Qtrax claim, the downloads will work on iPods, then the service could have a chance of threatening Apple’s position as the only truly dominant player in the online music market.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here