Coca-Cola GB is launching a £3.75m advertising campaign to support the launch of its new juice brand, Fanta Still. The new range is due to hit shelves at the end of next month.
A TV ad, which breaks on February 18, uses animation to show Fanta Still as playful and cheery. The set is predominantly black and white with splashes of “Fanta” orange. It will be supported by outdoor, which breaks on February 25 and an online campaign.
The advertising has been created by Ogilvy Advertising and The Works has developed an experiential sampling campaign. The brand’s global advertising is handled by Ogilvy & Mather Worldwide.