Sugar Magazine launches online voucher

Teen title Sugar Magazine has launched a payment card that allows its readers to spend cash online. The card, launched with card company Ukash, was launched with the March issue of the magazine.

The Sugar Ukash comes with £5 credit, which readers can redeem on certain social networking and gaming websites including Habbo Hotel, Stardoll, Fake Town and Dance Battle Audition.

Ukash allows consumers to purchase voucher cards using independent payment network, PayPoint, which is available in newsagents, grocery stores and petrol stations.

Mark Chirnside, Ukash chief executive, says it will allow Sugar readers to spend their own money online in safe environments. The credit cannot be redeemed at age-restricted sites if purchased by under-18-year-olds.

The Hachette Filipacchi UK-owned magazine is aimed at 13- to 17-year-old girls and has a circulation of 187,059.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here