Momentum, the integrated agency, has appointed DLKW Dialogue chief Paul Biggins to the new role of London chief executive. Biggins, who is also a former chief executive of Tequila London, joins Momentum after three-and-a-half years with DLKW Dialogue, Delaney Lund Knox Warren’s below-the-line arm.
Biggins has been brought in to build Momentum London into one of the company’s leading offices and establish it as a “lighthouse” for the EMEA region, which comprises 45 offices. Momentum has 77 offices around the world and its clients include Coca-Cola, Anheuser Busch and Microsoft. In the UK, the agency works with brands such as American Express, Mini, Sainsbury’s and Unilever.
Biggins launched Tequila Manchester before moving to London as chief executive. He is also a former vice-president of marketing for Planet Hollywood Europe and a former marketing director of UCI Cinemas.
Peter McGuinness, Momentum’s regional director for EMEA, says: “Paul’s background is tailor-made for our London operation as we seek to further develop our music, entertainment and digital expertise that complements our long heritage in retail, promotions, events and sponsorship.”