DDB London has disbanded its joint venture with WWAV Rapp Collins and is relaunching the agency as Touch DDB. The integrated agency will be run by managing director Jonathan Goulding, planning director Richard Hill and executive creative director Guy Bradbury.
DDB WWAV Rapp Collins was launched two years ago by Goulding, DDB’s former director of relationship marketing, and Hill, Proximity London’s former planning director.
But the rebrand marks the end of the partnership with WWAV and Touch DDB will be wholly owned by the DDB UK Group. The agency’s client list includes Tropicana, Getty Images and Star Alliance – all of which also work with DDB London – but Goulding says that its main focus for this year will be to grow its portfolio of non-shared clients.
Goulding adds: “The name is fundamental in facilitating this. It supports and reinforces our individuality and allows us to focus on carving out our own place in the industry landscape, as part of the DDB UK Group and as a highly talented agency offering in our own right.”