New campaign – Teleflorist

Teleflorist mocks American Beauty in ‘campaign for real floristry’

Teleflorist%20campaignTeleflorist is launching a viral campaign which makes a humorous play on Oscar-winning film American Beauty to highlight the benefits of traditional florists over supermarket and high-street boxed bouquets.

The viral, which is the first consumer marketing that Teleforist has undertaken, goes live this week. It is being launched to coincide with Valentine’s Day and highlight a 10% discount the company is running over the period.

The ad shows an attractive blonde women lying on a bed of rose petals, mimicking the iconic sequence, featuring actress Mena Suvari, from American Beauty.

Beautiful flowers and ribbons fall on the girl before the magic is suddenly broken by a barrage of huge flower boxes landing on her.

The viral, which has been created by advertising agency RLA, ends with Teleforist’s strapline “We take flowers personally”. Teleforist says that the campaign highlights that its flower bouquets are always hand-made by local florists.

The viral is being hosted on a specifically designed website

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here